We love helping small businesses that focus on you , health and the human body.
As local Business advisers and Accountants, we assist businesses that support the health and wellness industry.
In business as in fitness you need a plan and a partner . We know what business owners need to do that makes their business unique and succeed in this space.
As an owner you will be aware that your Wellness business will evolve as the industry keeps changing. To make your business succeed you need to understand your customer needs, capacity to pay and what the customer enjoys.
Wellness requires a strong focus on the person . It’s all about Customer focus and here are some of the essential customer needs your business should be adopting:
It’s a well-known fact that gyms enjoy a % of customers who pay the monthly fee and never turn up. Your wellness business needs to be vibrant and a place that encourages customers to want to return and spend more. Why does your customer keep coming back? You need your customers to engross your business .The strength of your business can be derived from the overall customer satisfaction based on:
KPIs should be developed to monitor these trends. Profit and growing results is what needs to be achieved. As a small business owner, it’s essential to watch the metrics of your business. For most gyms and training studios, the customers will be local. Convenience for your average customer is a significant factor when considering a gym.
Ways to make your gym more profitable:
The wellness business has trends. These need to be watched. These trends can make or break a business. Most popular services for gyms according to Fitness Australia is still Bodyweight training followed up by Personal trainers. 24-hour gyms will continue but will face greater scrutiny by regulators. Social media plat forms like Instagram online training while regarded as a “fad” according to the industry will eventually die off.
Finally, let’s focus on costs.
Most significant costs to a wellness studio or gym are:
Critically, while arbitrary equipment maintenance and marketing can make or break wellness business, customers don’t respond well to old run down facilities. The sales pipeline needs to be kept full of membership and demand for services is correlated to enjoyment, the customer’s perception of the need to $$$ and the facilities provided .
We also help our clients who use software add-on’s to XERO and MYOB such as MINDBODY that not only enables the customer a better experience but the statistical reports can help you develop a better understanding of your business
We assist a number of clients that run fitness and health businesses in surrounding suburbs postcode 3204 such as Ormond, Bentleigh, Moorabbin and Brighton.
At Gartly Advisers & Accountants we offer an ongoing wellness monitoring service to help small business keep their wellness business growing. Contact us if we can help you further by contacting us at firstname.lastname@example.org